How to Price Profitably in Your Business


Undoubtedly, a small business’s success depends on its pricing strategy. Besides, price determines the market standard for your service or product. Setting a price too high or too low will negatively affect your business in the long run. On the other hand, a profit-making price will enhance business growth. You should ensure that the price and sales levels you set will make your business profitable. This will help you to maintain a proper cash flow. Let’s find out some secret tips on how to price profitably in your small business. 

Analyse the market

First, you should analyse the market and understand what the highest someone will pay for your service or product in the UK market and more specifically in the region. You can use gut instinct to determine the value, but gathering data and measuring the opportunities is the most effective way. You can hire a company to build a value pricing strategy. This way, you will be able to identify hidden costs and measure the pricing scope.

Calculate the variable costs

Whether ordering your product from a third-party manufacturer or producing it yourself, you must calculate all the costs involved in making a product or delivering a service. It would be best to consider the price of materials used, labour cost, technology cost such as software used and marketing cost. This way, you can estimate the cost of the product per unit or service. 

However, you should also recognize the value of your time on your business. Including charges for your time as a variable cost in your pricing can help you set a sustainable price.

Make a profit margin

After calculating the variable costs, it’s time to add the profit margin to the price. For example, you can add up a 30% profit margin on your service or product. It is essential to keep in mind that you have not yet added the fixed costs when calculating the profit margin.

When setting your price ranges, you should always consider your overall market. Put a price that will be acceptable to the target audience. 

Don't forget the fixed costs

Fixed costs are the expenses you must pay irrespective of the level of sales made. This is one of the essential parts of your business. As a result, you will be able to determine how to balance covering your fixed costs by setting a competitive price. You can grow your business and increase sales with an accurate calculation of the costs and margin.

Final Words

Small business owners often overlook the importance of determining a suitable pricing model when putting a price tag on the final product or service. The strategic growth of a company depends on perfect pricing. Therefore, selecting the correct price based on market analysis and total costs is important. 

For further information on how we can support your business on this, contact us to book a FREE initial consultation. 

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